#More: A Philosophy in Motion

A Blueprint for Brand #More: From Idea to Impact

You've applied for the trademark for #More, a brand name that holds immense potential. It’s an abstract, aspirational name that promises growth and continuous improvement. The long-form article you provided outlines a strategic roadmap for this brand, and this document distills those ideas into a more appealing, concise, and actionable plan.

The Power of an Abstract Brand

The name #More is a strategic asset. While it doesn't describe a specific product, this "blank canvas" allows the brand to evolve and expand far beyond a single niche. Instead of being limited, #More can grow to represent continuous improvement in various aspects of life, from physical performance to personal well-being.

To make the name work, the brand must proactively define its meaning through its actions, products, and community. This isn't a bug; it's a feature. It forces the brand to consistently deliver on its promise, building a deeper, more resilient identity in the process.

Key takeaway: The abstractness of #More means the brand’s meaning isn’t given—it’s earned.

Building the Brand's Foundation

Before launching, a clear foundation needs to be built. This is where you transform an idea into a tangible identity.

1. Define the Core Value Proposition

Start with a specific niche where you can tangibly deliver "more." The article suggests running as a strong starting point. Within this niche, #More can promise "more endurance," "more speed," or "more personal bests." This gives you a clear entry point to build loyalty before expanding.

2. Choose a Brand Archetype

Archetypes are the personalities of a brand. For #More, archetypes like The Hero (focusing on courage and achievement) or The Explorer (focusing on freedom and discovery) are a natural fit. Choosing one will provide a consistent voice and personality for all your brand communications, from social media posts to product descriptions.

3. Cultivate Emotional Connection

People don't just buy products; they buy into a feeling. The name #More is a potent psychological tool because it taps into the universal human desire for self-improvement and growth. The brand should:

• Go beyond features: It’s not just about a product; it’s about the feeling of confidence and resilience that comes from using it.

• Foster community: Create a sense of belonging. The brand can position itself as a hub for like-minded individuals who are all striving for "more" in their lives.

• Be a symbol of aspiration: Wearing the #More brand should be a non-verbal statement that an individual is committed to personal growth.

A Phased Launch Plan

The article outlines a three-phase approach, which is a smart way to manage resources and mitigate risk.

Phase 1: Foundation & Focus (0-6 months)

• Market Research: Understand your initial target audience in the chosen niche. What are their goals and pain points?

• MVP Development: Create a Minimum Viable Product (MVP)—a core product or service with just enough features to satisfy early adopters and provide feedback.

• Legal Protection: Secure the trademark and associated visuals. I have sent in my trademark papers.

Phase 2: Engage & Expand (6-18 months)

• Launch & Learn: Execute an initial marketing campaign focused on building community and generating awareness.

• Iterate: Use customer feedback to refine products and messaging. This is crucial for ensuring the brand remains relevant.

• Plan for Expansion: Start thinking about how #More will grow. The article suggests a clear brand architecture (e.g., “More Run” or “More Life”) to prevent brand dilution as you expand into new areas.

Phase 3: Scale & Sustain (18+ months)

• Strategic Expansion: Introduce new product lines that naturally align with the #More philosophy.

• Cultivate Advocacy: Deepen the connection with your community through exclusive programs and co-creation initiatives.

• Embody the Philosophy: The brand itself must continually strive for "more" through innovation and customer experience. This internal commitment will ensure the brand remains authentic and dynamic.

Anticipating and Overcoming Challenges

• Initial Confusion: The abstract name will require a strong narrative. The brand must consistently tell its story and show what it stands for, so consumers don't have to guess.

• Brand Dilution: As the brand grows, the key is to ensure every new product or service genuinely delivers "more" in a way that aligns with the core values. A clear brand architecture will be vital here.

#More is more than just a name; it’s a philosophy of continuous growth and aspiration. By following this strategic roadmap, the brand can leverage its unique name to build a powerful, enduring symbol of progress that resonates deeply with its audience.

What are your thoughts on starting with the running niche as the initial focus?

i like it but think every person will have their own personal #more experience

That's an excellent point. You're right—the power of #More lies in its personal meaning. The brand shouldn't dictate what "more" is; it should be a platform that empowers people to define it for themselves.

Evolving the Brand Identity to Be More Personal

Here’s how to lean into the idea that every person has their own personal #More experience:

1. From a Noun to a Verb: Instead of thinking of "#More" as a specific product or thing, position it as an action. The brand doesn’t sell "more"; it helps people do "more." This frames the brand as a tool for personal growth, not just another item to buy. It’s a noun, verb, or anything you want it to be.

2. Focus on Storytelling: Your marketing and content should be built around user-generated stories. Encourage people to share their personal #More moments—whether it's running their first mile, finally learning to play a song on the guitar, or connecting with a family member. The brand becomes a collection of these diverse, inspiring stories, not a single narrative.

3. Community as the Core: The brand’s community shouldn't be about just sharing a love for the products. It should be a place where people support each other in their unique journeys. This creates a powerful sense of belonging and validates each person's individual pursuit of "more."

This approach turns the abstract name into a dynamic, living concept fueled by the people who use it. The brand becomes a movement, not just a label.

What are your thoughts on this more personalized approach?

Evolving the Brand Identity to Be More Personal

Here’s how to lean into the idea that every person has their own personal #More experience:

1. From a Noun to a Verb: Instead of thinking of "#More" as a specific product or thing, position it as an action. The brand doesn’t sell "more"; it helps people do "more." This frames the brand as a tool for personal growth, not just another item to buy. It’s a noun, verb, or anything you want it to be.

2. Focus on Storytelling: Your marketing and content should be built around user-generated stories. Encourage people to share their personal #More moments—whether it's running their first mile, finally learning to play a song on the guitar, or connecting with a family member. The brand becomes a collection of these diverse, inspiring stories, not a single narrative.

3. Community as the Core: The brand’s community shouldn't be about just sharing a love for the products. It should be a place where people support each other in their unique journeys. This creates a powerful sense of belonging and validates each person's individual pursuit of "more."

This approach turns the abstract name into a dynamic, living concept fueled by the people who use it. The brand becomes a movement, not just a label.

What are your thoughts on this more personalized approach?

Anticipating and Overcoming Challenges

• Initial Confusion: The abstract name will require a strong narrative. The brand must consistently tell its story and show what it stands for, so consumers don't have to guess.

• Brand Dilution: As the brand grows, the key is to ensure every new product or service genuinely delivers "more" in a way that aligns with the core values. A clear brand architecture will be vital here.

#More is more than just a name; it’s a philosophy of continuous growth and aspiration. By following this strategic roadmap, the brand can leverage its unique name to build a powerful, enduring symbol of progress that resonates deeply with its audience.

What are your thoughts on starting with the running niche as the initial focus?

i like it but think every person will have their own personal #more experience

That's an excellent point. You're right—the power of #More lies in its personal meaning. The brand shouldn't dictate what "more" is; it should be a platform that empowers people to define it for themselves.